PRIYANKA CHOPRA JONAS CREATES HISTORY WITH A RARE GLOBAL LUXURY DISTINCTION NO ONE HAS ACHIEVED
PRIYANKA CHOPRA JONAS CREATES LUXURY HISTORY WITH LANDMARK ROLEX APPOINTMENT
PRIYANKA CHOPRA JONAS JOINS THE ROLEX FAMILY AS A ROLEX TESTIMONEE
Fresh off being ranked No. 3 on Fortune India and Interbrand India’s “India’s Most Valuable Celebrities 2026” list — and notably the only woman featured among the publication’s three standalone covers — Priyanka now joins Rolex as a Rolex Testimonee (Global Ambassador), further strengthening her position as one of the most influential global figures of her generation. The appointment carries significance beyond the association itself.
Since 2021, Priyanka has served as a Global Ambassador for Bvlgari’s jewellery division, becoming one of the luxury house’s most prominent international faces. Earlier this year, she was also announced as Bentley’s Global Brand Ambassador. With Rolex, she enters an exceptionally rare space within the luxury ecosystem — representing two of the world’s most prestigious luxury maisons across distinct categories, a feat virtually unheard of at a global level.
What makes this achievement remarkable is that such partnerships traditionally exist within clearly defined brand boundaries. Yet Priyanka’s credibility, influence and cross-cultural appeal have enabled a unique arrangement in which she represents Bvlgari globally for jewellery and Rolex globally for watches — a reflection of the trust, stature and value she commands across industries and markets.
Rolex is proud to welcome Priyanka Chopra Jonas to the Rolex family as a Rolex Testimonee in cinema alongside James Cameron, Leonardo DiCaprio, Zendaya, Martin Scorsese and Jia Zhang-Ke. An acclaimed artist, entrepreneur and humanitarian, Priyanka embodies the pursuit of excellence, timeless elegance and a spirit of achievement that resonate with Rolex’s enduring values.
For over two decades, Priyanka has built a career defined by firsts — from becoming the first South Asian actor to headline an American network drama, to establishing herself as a leading force across film, entrepreneurship, philanthropy and global culture. Her influence today extends far beyond entertainment, making her one of the most recognisable and commercially valuable personalities in the world.
In an increasingly competitive global marketplace, brands are no longer looking only for visibility; they are looking for trust, cultural relevance and authentic connection. Few personalities embody that combination at Priyanka Chopra Jonas’ scale.
The Rolex announcement arrives at a moment when her standing as a global cultural force has never been more evident. From luxury houses and international corporations to entertainment platforms and audiences across continents, Priyanka continues to occupy a category uniquely her own — one built through consistency, credibility and an ability to connect worlds that few others can.
As the only woman among Fortune India’s three standalone cover stars, also featuring on the AdWeek magazine cover, and now the newest member of the Rolex family, Priyanka Chopra Jonas continues to set a benchmark for global influence, cultural relevance and brand value on the world stage.
